Inspired by the legend of immortality, the new generation of idols shines - the world-renowned sports brand PUMA and AC Milan Club jointly unveiled the team's new away jersey in the 2018-19 season.
AC Milan Club's new away jersey is based on the representative white color. In the history of the team, wearing a white jersey in the Champions League finals eight times, has become a legend. The new jersey has a round neck with a classic red and black color scheme, and black lines that traverse the chest area and extend all the way to the arms and back, perfectly echoing the club's 90s away jersey. At the same time, the representative "Il Diavolo Rossonero" (red and black demon) appeared at the back of the jersey. In addition, the jersey is also paired with white shorts and white socks decorated with red and black.
On the evening of July 9, local time, PUMA first unveiled the new away jersey of the AC Milan club 2018-19 season at Spazio 21 in Milan, Italy. Milan is a famous fashion capital of the world. Major fashion brands often hold fashion shows in Spazio 21, which has a post-industrial atmosphere. However, the launch of AC Milan's new away jersey has completely transformed itself into the center of Milan's football and street culture.
At the press conference, AC Milan Club CEO Marco Fassone, PUMA CEO Bjoern Gulden, AC Milan club head coach Gennaro Gattuso ( Gennaro Gattuso), captain Leonardo Bonucci and first team stars Giacomo Bonaventura, Davide Calabria and Hakan Hakan Calhanoglu took the lead in showing the new jersey to the media.
Subsequently, more than 400 guests, including young football fans, social media experts and industry insiders, gathered at the event site decorated with football el ements to witness and celebrate the shocking release of the new jersey and experience the special football feast. .
With the cross-ball wear challenge performance brought by professional fancy football players, Italian calligrapher Luca Barcellona personalizes calligraphy on the jersey by real-time social interaction with team fans.
Italy's well-known DJ and radio host Max Brigante also invited the famous local rapper, AC Milan club loyal fans Ernia to stage, to reveal the new away jersey wo rn by the players. When the jersey was unveiled, the background music of the event was in February this year to celebrate the cooperation between PUMA and AC Milan Football Club. Ernia specially created the impromptu rap song "LA PELLE DEL PUMA".
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