PUMA and AC Milan Club announced the partnership after the launch of the first jersey to add a touch of color to the club's long history. The classic red and black stripes color scheme not only perfectly explains the passion of AC Milan, but also represents the execution ability of the team when it shocks the opponent.
The vintage button-down collar dates back to the early 20th century, making the jersey even more clean and classic. The representative "Il Diavolo Rossonero" appears in the back of the jersey, tribute to the classic quote of the founder and founder of the club, Herbert Kilpin: "We are a devil Teacher. Red and black are our colors, red is the flame, and black is the fear we permeate our opponents."
In order to create a momentum for the release of the new home jerseys of the AC Milan club's 2018-19 season, PUMA also launched the "Milan New Life" social network promotion. The event was inspired by the youthful energy and endless creativity of the city of Milan, as well as the infinite passion of the fans – not only reflected in the clubs that ushered in a era of youthful energy, but also inspired the team's strong desire for victory.
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