In the name of "The King Peach Kit", Adidas and the Major League Atlanta Club jointly unveiled the team's new away jerseys for the 2018-19 season, combining music, sports, art and urban culture. Inspired by Georgia's abundance of peaches, it represents every life that sprouts and grows in this soil, emphasizing the close connection between the club and the fans and society, and calling on everyone to unite under the banner of the “Peach King”.
The rap star 2 Chainz (two chains), also grown here, wore a brand new "Peach King's Shirt" in the promotional film, and spared no effort to promote the culture of Georgia.
In the first season of the Atlanta United team's appearance in the Major League, their fans shocked the world. In May, the team took a seat at the Bobby Dodd Stadium against the New York City team. The fans played huge blocks in the stands. TIFO, showing a huge peach wearing a golden crown, swore the identity of the king of the south.
At the same time, peach elem ents can be seen everywhere in Atlanta, constantly reminding the city of the roots, the new jersey will introduce the peach color to the design, so that the team on the road can also feel the strong hometown atmosphere.
The light grey geometric print on the jersey's chest is modern, from the classic football design and the sleek shape of the Mercedes-Benz Stadium, which has become part of Atlanta's beautiful city skyline. It also symbolizes the club's thriving life today.
The new jersey is proudly displayed on the chest of the exquisite die-casting club badge. The badge reflects the prosperity and culture of the city of Atlanta. The brisk peach color also pays tribute to the local fruit, emphasizing the identity of the club.
The back of the jersey and the underside of the neckline are also engraved with the abbreviation of the club name - "ATL UTD".
In addition, the new jersey's major league armband also uses the club's exclusive peach color.
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