The call for "Do not stop, stop, stop" in the stands has never been so good. On October 1st, local time, Nike, the Corinthians Club of Brazil and the Elton Senna Institute (IAS) jointly launched a An unprecedented series, including the Corinthians Club's second season away jersey, to commemorate one of the world's greatest drivers, Ayrton Senna.
Senna's victory record was created by his talent, determination and courage, and his story is passed on to the world. Therefore, one of the greatest idols in Brazil and F1 is a source of inspiration for this partnership beyond football itself.
This series was launched 30 years after Elton Senna held the first world championship trophy at the Suzuka circuit in Japan in October 1988. To this day, millions of Brazilians still remember this moment. . Throughout his career, Senna has always had a sixth sense on the track, and always stands on the highest podium as the sole goal, proclaiming to the world that he will never give up.
According to Gustavo Viana, director of Nike's Brazilian football brand, this unanimous statement also shows that "Car King" still affects generation after generation, Viana said: "Elton still Rooted in the memory of our Brazilians, this relationship can now be seen on one of the most important clubs in the world of football."
As the most important part of the Corinthians × Ayrton Senna series, the Corinthians Club's second season jersey has a black look and is embellished with gold, reminiscent of the "Lotus" color. The car, driven by Elton Senna in his early career, is hailed as one of the most beautiful models in F1 history.
The golden lines are the same color as the Lotus racing car, appearing on the front of the jersey, with a total of 41 fine lines representing the 41 wins that Elton Senna won in his career.
The number and name font matching the new jersey is the same as the painted font on the Lotus car at the time. The world-famous Elton Senna signature is placed between the two gold lines, forming three great "tracks" that symbolize him. Three annual world championships won in his career. Inside the jersey's collar, the social tag "#SENNASEMPRE" symbolizes the eternal legac y of the "Car King" to the world.
Shorts and socks are all black and paired with gold, and the front of the socks is embellished with the words "Eterno", which complements the theme of the jersey.
Since 1994, the Elton Senna Institute has been working with the government, businesses, and schools to provide better educational resources and development opportunities for children and adolescents. This collaboration with Nike and the Corinthians Club Part of the sales revenue will also be invested in the project fund.
In addition, this Corinthians × Ayrton Senna series also includes a variety of fashion products such as jackets, T-shirts and hats.
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