UMBRO has teamed up with the Brazilian Seven Clubs to launch the “Nations” theme series. Each club corresponds to a distinctive national team on the World Cup stage this summer, emphasizing that “soccer makes people unite” idea.
Atletico Paranaense, Avaí FC, Chapecoense, Cruzeiro EC, EC Bahia, Grêmio FBPA And Santos FC, UMBRO Brazil in the design of each jersey takes into account the historical and cultural origins of the club and the corresponding country, releasing the common passion.
Eduardo Dal Pogetto, sports marketing manager at UMBRO Brazil, said: “Our team has been working on this project for two years. From the very beginning we wanted to create a performance that’s football uniting people together. 'The work of this concept. Now that we have achieved success, I am very satisfied with the results."
All seven jerseys will be used in the competition and will be one of the club's official competition suits. All the jerseys in the front are represented in the form of artistic patterns corresponding to the characteristics of the country, and the flag design of the country is also introduced.
“I think we are not just creating a jersey, but bringing a new idea. In addition to providing differentiated products for fans, it adds value to our history, our team and our countries.” Dalbo Said.
In the name of "Blár Víkingur", the Cruze Club "National" theme series jerseys connect Brazil and Iceland to countries with colonial history, and white symbolizes two great victories - The immigrants crossed the Atlantic to Minas Gerais to establish the Cruzeiro Club; on the other side of the Atlantic, the Vikings also set foot on the icefield where they lived.
In addition, Icelandic football is known for its enthusiastic fans, and their original "Viking Trenches" is even more popular around the world. The huge influence also infected the fans of Cruzeiro, and the thundering "war" also echoed in Mineirão Stadium.
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