The world-renowned sports brand PUMA and the German Dortmund Football Club jointly launched a new home jersey in the 2018-19 season with the theme of “Dortmund's Pulse”. The Dortmund Football Club defines the beat of the heart of the city of Dortmund. The club's status in the city cannot be replaced irrespective of the day of the competition. In the design of the new jersey, PUMA perfectly interprets the special connection between the club and the city and the fans.
The brand new home jersey front chest area uses the club's iconic yellow color, with a heartbeat pulse graphic to express the special connection between the city and the club.
The front of the fan version is decorated with the embroidered BVB letter badge and PUMA logo representing the Dortmund football club, as well as the logo of the sponsor Evonik.
Other highlights of the new jersey include a modern V-neck cut and a mix of black raglan sleeves with black as the main color. The "BVB" logo is printed on the back of the new jersey, and the classic "DORTMUND" is used on the back.
The player's jersey uses PUMA's evoKNIT material with advanced temperature regulation technology to enhance humidity adjustment and self-contained cooling to help players maintain optimal body temperature on the field. Together with the seamless splicing structure, these perfectly help the players to ride the stadium and play freely, breaking through the limits.
Well-designed cooling fins regulate body temperature, while dryCELL technology uses high-performance yarns to effectively absorb moisture from the fabric. The evoKNIT seamless stitching structure gives the player a "second skin" light texture, and the jersey is integrated with the player to help the player achieve the ultimate performance on the field.
Dortmund will be the first show of the new jersey in the final match of the Bundesliga against Mainz in the Bundesliga Park, which is the best to feel the heartbeat of the city.
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