As part of the “Go On” theme event that celebrates clubs, fans and Liverpool's vibrant city, the ad shows the scene where the women's players are training and preparing for the game. Molly McCann, an Everton fan and a mixed-fighting boxer, also made a filming and contributed to the narration.
The new jersey will make its debut in the pre-season friendly match this weekend. Like the home jersey, after 15 months UMBRO worked with the fans to gain a deep understanding of their preference for the team's new jersey color and style.
The fans strongly supported a dark-colored, bright-colored away design, resulting in a new jersey with a coal-grey body with black raglan sleeves and a striking pink sheen.
In the new jersey, the UMBRO brand's classic diamond chain changes in a way that surrounds the cuffs and uses the same bright color as the other details on the jersey, transforming the soul of this ancient brand into an exciting modern design.
Based on the importance of the son of a king Rupert Tower in the hearts of the fans, the local architectural site at the heart of the Everton Club badge was reinterpreted and placed behind the new jersey.
The left sleeve of the new jersey will continue to showcase the "Angry Birds" game ad, also presented in bright pink.
About the new jersey, Everton Women's Team Captain Danielle Turner said: "I am very happy to be involved in this impressive creative event, this is a one that can make every Eve The jerseys that the people are very proud of. I and my teammates not only appeared in the new jersey, but also became the first women's team to have this honor, which truly reflects the philosophy of Everton as a club, the club is working hard To improve the image of women's football."
Men's team striker Cenk Tosun said: "I am the most loyal fan of this jersey. This color really makes us stand out in the competition. I look forward to playing this in the friendly match with Porto on Sunday. The first show of the jersey. I know that the Everton women's team will wear this jersey in the match with Liverpool earlier that day. I also hope that we can all wear this jersey to win this day."
When talking about the new jersey, UmbRO general manager Anthony Little said: "We are very happy to launch Everton's new away jersey in this way, and put forward the club's commitment to the women's football. This is An impressive jersey, it was created based on the fans' thoughts, so I believe it will be popular among Everton people around the world."
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