Adidas and the Grand Alliance Philadelphia Fe deral Club jointly unveiled the team's new away jersey for the 2019-20 season. To celebrate the club's tenth major league season, the new jersey introduces a customizable personalized label design for the first time. The new jersey is presented in a simple white with a deep navy blue form, and a new radial pattern spreads out from the lower left snake icon.
Named "Inspired Kit", this jersey is inspired by the history of supporters and clubs, and incorporates the concept of digital design by Adidas, bringing a new look to the past.
“We are a club created by fans and we hope this will be reflected in our tenth season's jersey design,” said Doug Vosik, senior vice president of marketing and communications at the club. “We are direct From our fan organization 'Sons of Ben (this son refers to the founding father of the United States Benjamin Franklin) 'where to find design inspiration. Over the years, in addition to art from the stadium to the street graffiti, Sons of Ben often in Tifo In the use of the radiant sun pattern, the fans of the match day love to take a photo with them. In order to express their respect for the fans, we invite them to participate in the design process of the new jersey, and carry out hundreds of post-collection icons. Vote to select ten final plans."
Abandoning the traditional design process that was decided by the club to determine the design results, the club invited fans to become part of the new jersey design process, giving the jersey a unique identity. Ten designs created by influential people in their respective fields and voted by the fans, players can decide which one to appear on their jersey according to their own preferences.
The tenth season of the jersey also began to call the 颂 football movement to unite the community, many influential people in their respective fields joined, contributed to the design of the post-personality label, including local sports stars 伉俪 football star Zach · Zach Ertz and women's national team member Julie Ertz, baseball star Jorge Alfaro, rapper Freeway, alternative rock band The Wonder Years, club-certified tattoo agency Bonedaddys Tattoo, the club mascot, the little snake Phang, and the club's supporters organize Sons of Ben.
In addition, Adidas' iconic victory three stripes are placed on both sides of the body, navy blue makes the whole more concise, sponsor Bimbo advertising also uses a monochrome design.
The official motto of the golden club – “JOIN, or DIE” is displayed on the strap inside the collar.
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