Adidas hopes to pay tribute to the great history of the São Paulo club through the new jersey. The new jersey crosses the chest with traditional tri-color stripes. It is worth mentioning that the stripes are stitched on the jersey with traditional techniques. The jersey was inspired by the club's original jersey – the tailor's hand from a sporting goods store in São Paulo, and the large ribbed V-neck is also a tribute to the club's original jersey.
João Fernando Rossi, chief marketing officer of the Sao Paulo Club, said: “You can see the entire R&D and creative team working hard to create new jerseys related to our story and using the latest technology for our players. Providing a comfortable experience. We are very satisfied with this jersey, I believe the fans are also like me."
André Campos, head of Brazilian football at Adidas, said: "Since we took over, the three-color jersey has always been a challenge for us. This is the classic of Adidas football, incorporating three The striped DNA and always go forward. Adidas is proud to work with a successful club like São Paulo to create unique and memorable jerseys."
The Sao Paulo team will be wearing a new jersey in the semi-final of the Campeonato Paulista between the weekend and Palmeiras.
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